Website Creation Checklist

1. Business Basics

Business name & tagline Phone / email / address Business hours Service area / locations Licenses, awards or certifications

2. Website Goals

Generate calls or leads Request-a-quote system Sell products or services Book appointments Educate / explain services Showcase work / portfolio

3. Target Customer

Define ideal customer Customer location / market Main customer problem Buying concerns / objections Reasons to choose this business

4. Branding

Existing logo Color palette Preferred fonts Existing printed materials to match Define brand personality List styles/colors to avoid

5. Competitors

List main competitors Competitor sites you like Competitor sites you dislike Explain what makes you different

6. Visual Inspiration

3–5 websites you like Clean / minimal style Bold / artistic style Dark or light design Large hero images Animation / motion Video background

7. Domain

Already own a domain Need a domain purchased Need domain name ideas Need DNS/domain connected Redirect additional domains

8. Existing Website

Redesign current site Keep existing content Keep current URLs / SEO value Migrate photos or pages Existing hosting/account access

9. Pages

Home About Services Individual service pages Products / shop Gallery / portfolio Reviews FAQ Pricing Contact Blog / resources Careers

10. Homepage

Main headline / tagline Hero photo or video Call / quote / book button Featured services Featured products Reviews / trust signals Service area Special offer

11. Services

Service descriptions Pricing displayed Request estimate instead Packages / add-ons Warranty / guarantee Service-area limitations

12. Products / Store

Product catalog Product photos & descriptions Sizes / colors / variants Inventory tracking Shipping Local pickup / delivery Coupons / gift cards Customer accounts Product reviews

13. Payments

Credit / debit cards PayPal / Apple Pay / Google Pay Stripe / Square integration Deposits Payment plans Automatic receipts

14. Booking

Appointment calendar Multiple services / staff Appointment deposits Cancellation policy Email/text reminders Calendar sync

15. Forms

Contact form Quote form File/photo uploads Project questionnaire Auto-confirmation email Save submissions

16. Photos & Video

Existing professional photos Product / staff / project images Stock photography AI-generated graphics Embedded video Background video

17. Written Content

Existing copy Copy editing New copywriting SEO keywords Required disclaimers

18. Reviews

Google reviews Facebook / Yelp reviews Testimonial page Live review integration

19. Social Media

Social profile links Embedded social feed Social sharing buttons YouTube / video channel

20. SEO

Search-friendly page structure Local SEO / city targeting Google Business Profile support Search Console setup Individual service/location pages

21. Maps & Location

Business address Interactive map Directions Service radius Multiple locations

22. Business Email

Professional @domain email Info / sales / support addresses Gmail / Outlook setup

23. Special Features

Customer accounts Memberships Password-protected pages Customer / employee portal Live chat AI chatbot / AI tools Search & filtering Calculators Interactive maps / GPS Ratings / comments Saved favorites Digital downloads

24. Mobile Experience

Mobile-first layout Tap-to-call button Sticky action buttons Mobile navigation

25. Accessibility

Keyboard navigation Screen-reader-friendly structure High contrast / readable text Image descriptions

26. Legal Pages

Privacy Policy Terms & Conditions Cookie notice Refund / shipping policy Disclaimer Age verification Accessibility statement

27. Security

SSL / HTTPS Admin access controls Two-factor authentication Backups Spam protection Security monitoring

28. Analytics

Google Analytics Track phone clicks Track forms / purchases Traffic-source tracking Conversion tracking

29. Advertising

Google Ads landing pages Meta / Instagram ads TikTok ads Pixel / ad tracking

30. Website Management

Customer edits site CreArtism handles updates Training needed Ongoing maintenance

31. Hosting

Existing hosting Netlify deployment Need hosting selected Hosting/renewal responsibility defined

32. Ownership

Customer owns domain Customer receives site files Customer receives logins Ownership/licensing terms defined

33. Deadline

Desired launch date Event/holiday deadline Content delivery date Approval schedule

34. Budget

Website build budget Domain/hosting budget Photography/design budget Software/API budget Maintenance budget

35. Decision Makers

One final approver Multiple stakeholders Feedback process defined

36. Revisions

Number of revisions defined Additional revision pricing Major concept changes defined

37. Content Responsibilities

Who supplies logo Who supplies photos Who supplies text/pricing Who approves final accuracy

38. Launch Checklist

Test forms Check phone/email links Verify prices & hours Verify payments / shipping Review legal pages Final customer approval

39. After Launch

Updates & maintenance Backups & security New pages/products SEO/analytics reporting Technical support

40. Big Picture

Top 3 goals identified Most important customer message Why customers choose you What the site must NOT do/look like Definition of “this is exactly us”